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Le \"P\" initial est traité à part : il semble dessiné à la main, avec un geste fluide et naturel, presque comme une signature. Ce traitement crée un lien émotionnel, une dimension chaleureuse et personnelle. La typographie sans serif utilisée pour le reste du mot est moderne, douce et accessible, conférant à cette proposition un ancrage dans la simplicité durable et l’universalité.\n\n","lineIndentations":[0,0,0,1,0,1,0,1,0,0],"lineTypes":["NONE","NONE","NONE","UNORDERED","NONE","UNORDERED","NONE","UNORDERED","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica","fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":126.097663879395,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"10":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"51:913":{"type":"FRAME","id":"51:913","name":"img","absoluteBoundingBox":{"x":39168.0,"y":3129.25,"width":183.0,"height":110.0},"isolatedAbsoluteRenderBounds":{"x":39168.0,"y":3129.25,"width":183.0,"height":137.40087890625},"relativeTransform":[[1.0,0.0,96.0],[0.0,1.0,2410.0]],"size":{"x":183.0,"y":110.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["51:914","51:915"]},"51:915":{"type":"RECTANGLE","id":"51:915","name":"IMG_6269","absoluteBoundingBox":{"x":39259.5,"y":3129.25,"width":91.5,"height":137.400955200195},"targetAspectRatio":{"x":2490.78491210938,"y":3740.28662109375},"isolatedAbsoluteRenderBounds":{"x":39259.5,"y":3129.25,"width":91.5,"height":137.40087890625},"relativeTransform":[[1.0,0.0,91.5],[0.0,1.0,0.0]],"size":{"x":91.5,"y":137.400955200195},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8126421d4d5a03c010274d15ac1563b577abbeeb","originalImageWidth":3024,"originalImageHeight":4032,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"51:914":{"type":"RECTANGLE","id":"51:914","name":"IMG_6271","absoluteBoundingBox":{"x":39168.0,"y":3129.25,"width":91.5,"height":137.127014160156},"targetAspectRatio":{"x":186.0,"y":278.75},"isolatedAbsoluteRenderBounds":{"x":39168.0,"y":3129.25,"width":91.5,"height":137.126953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.5,"y":137.127014160156},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3e113f8b1c8b80b5ee7a743c79e2b8e12e363717","originalImageWidth":3024,"originalImageHeight":4032,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"52:962":{"type":"TEXT","id":"52:962","name":"2 - PISTE LOGO À partir des directions posées par les moodboards, l’étape suivante a consisté à explorer la forme symbolique de la marque Pitchi à travers la création de son logo. Cette démarche a débuté par un benchmark ciblé, analysant les typologies de logos des marques proches des univers évoqués : structure des signes, choix typographiques, positionnement visuel. Cette phase m’a permis d’identifier les ressorts visuels récurrents ou différenciants propres à chaque posture. Je suis ensuite passée par une phase de croquis papier, afin de tester librement des formes, des associations typographiques et des symboles, avant de cristalliser trois pistes graphiques distinctes.","absoluteBoundingBox":{"x":39152.0,"y":2147.25,"width":640.0,"height":368.0},"isolatedAbsoluteRenderBounds":{"x":39152.0,"y":2147.25,"width":640.0,"height":368.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,1428.0]],"size":{"x":640.0,"y":368.0},"fills":[{"opacity":0.579999983310699,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0823529437184334,"g":0.0470588244497776,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"\n\n\n2 - PISTE LOGO\nÀ partir des directions posées par les moodboards, l’étape suivante a consisté à explorer la forme symbolique de la marque Pitchi à travers la création de son logo. Cette démarche a débuté par un benchmark ciblé, analysant les typologies de logos des marques proches des univers évoqués : structure des signes, choix typographiques, positionnement visuel. Cette phase m’a permis d’identifier les ressorts visuels récurrents ou différenciants propres à chaque posture.\n\nJe suis ensuite passée par une phase de croquis papier, afin de tester librement des formes, des associations typographiques et des symboles, avant de cristalliser trois pistes graphiques distinctes.\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":126.097663879395,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"50:908":{"type":"RECTANGLE","id":"50:908","name":"Capture d’écran 2025-05-15 à 11.26.31 1","absoluteBoundingBox":{"x":39095.5,"y":2338.25,"width":328.0,"height":216.0},"targetAspectRatio":{"x":1013.0,"y":669.0},"isolatedAbsoluteRenderBounds":{"x":39095.5,"y":2338.25,"width":328.0,"height":216.0},"relativeTransform":[[1.0,0.0,23.5],[0.0,1.0,1619.0]],"size":{"x":328.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"6967df1985b0d3b28f2b80c0c52d9a1f9b3f0d36","originalImageWidth":1013,"originalImageHeight":669,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"41:1086":{"type":"FRAME","id":"41:1086","name":"Wrapper","absoluteBoundingBox":{"x":39096.0,"y":759.25,"width":327.0,"height":1579.0},"isolatedAbsoluteRenderBounds":{"x":39096.0,"y":759.25,"width":327.0,"height":1579.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,40.0]],"size":{"x":327.0,"y":1579.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisSizingMode":"FIXED","children":["41:1087","41:1090","41:1093"]},"41:1095":{"type":"TEXT","id":"41:1095","name":"La création de l’identité de Pitchi a été structurée autour d’un processus en plusieurs temps, articulant inspiration, co-construction et projection concrète. 1 - MOODBOARD INSPIRATIONNEL J’ai d’abord ouvert le champ de réflexion en explorant 3 moodboards inspirationnels, présentés et discutés lors d’un atelier avec le client. Chacun portait un univers distinct : PROPULSE : L’envie d’insuffler du dynamisme. Ce moodboard traduit l’idée de mouvement et d’intensité. Il exprime une marque ambitieuse, qui pousse vers l’avant. L’univers est construit autour d’un contraste fort entre une couleur primaire sombre, presque nocturne, et une couleur d’accent vive qui surgit avec énergie. La composition graphique est tendue, rythmée, volontaire. C’est une direction qui évoque une marque audacieuse, engagée et motrice. TANGRAM : On assemble ensemble. Ici, l’attention est portée sur la co-construction, la modularité et l’intelligence collective. Inspiré par le tangram, ce moodboard utilise des formes simples, géométriques et combinables, qui s’assemblent pour former des systèmes identitaires variés. L’univers est à la fois rigoureux et ludique, avec une palette chromatique équilibrée, et une mise en page structurée. Il incarne une marque ouverte, évolutive et collaborative. EVANESCENT : La volonté de capter les émotions. Ce dernier axe explore un registre plus sensible et atmosphérique, en travaillant des matières visuelles plus impalpables : dégradés subtils, flous maîtrisés, superpositions légères. L’ambiance est douce, introspective, presque onirique. Il s’agit ici de créer un lien émotionnel fort, en faisant ressentir plutôt qu’en démontrant. Une direction pensée pour une marque intuitive, humaine et 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Chacun portait un univers distinct : \n\nPROPULSE : L’envie d’insuffler du dynamisme. Ce moodboard traduit l’idée de mouvement et d’intensité. Il exprime une marque ambitieuse, qui pousse vers l’avant. L’univers est construit autour d’un contraste fort entre une couleur primaire sombre, presque nocturne, et une couleur d’accent vive qui surgit avec énergie. La composition graphique est tendue, rythmée, volontaire. C’est une direction qui évoque une marque audacieuse, engagée et motrice.\n\nTANGRAM : On assemble ensemble. Ici, l’attention est portée sur la co-construction, la modularité et l’intelligence collective. Inspiré par le tangram, ce moodboard utilise des formes simples, géométriques et combinables, qui s’assemblent pour former des systèmes identitaires variés. L’univers est à la fois rigoureux et ludique, avec une palette chromatique équilibrée, et une mise en page structurée. 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- PISTE LOGO À partir des directions posées par les moodboards, l’étape suivante a consisté à explorer la forme symbolique de la marque Pitchi à travers la création de son logo. 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Cette démarche a débuté par un benchmark ciblé, analysant les typologies de logos des marques proches des univers évoqués : structure des signes, choix typographiques, positionnement visuel. Cette phase m’a permis d’identifier les ressorts visuels récurrents ou différenciants propres à chaque posture.\n\nJe suis ensuite passé par une phase de croquis papier, afin de tester librement des formes, des associations typographiques et des symboles, avant de cristalliser trois pistes graphiques distinctes, chacune directement rattachée à l’un des axes définis précédemment \n","lineIndentations":[0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica-Bold","fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.08,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":23.2000007629395,"lineHeightPercent":126.097663879395,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Helvetica","fontPostScriptName":"Helvetica","fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"41:1078":{"type":"TEXT","id":"41:1078","name":"La création de l’identité de Pitchi a été structurée autour d’un processus en plusieurs temps, articulant inspiration, co-construction et projection concrète. 1 - MOODBOARD INSPIRATIONNEL J’ai d’abord ouvert le champ de réflexion en explorant 3 moodboards inspirationnels, présentés et discutés lors d’un atelier avec le client. Chacun portait un univers distinct : PROPULSE : L’envie d’insuffler du dynamisme. Ce moodboard traduit l’idée de mouvement et d’intensité. Il exprime une marque ambitieuse, qui pousse vers l’avant. L’univers est construit autour d’un contraste fort entre une couleur primaire sombre, presque nocturne, et une couleur d’accent vive qui surgit avec énergie. La composition graphique est tendue, rythmée, volontaire. C’est une direction qui évoque une marque audacieuse, engagée et motrice. TANGRAM : On assemble ensemble. Ici, l’attention est portée sur la co-construction, la modularité et l’intelligence collective. Inspiré par le tangram, ce moodboard utilise des formes simples, géométriques et combinables, qui s’assemblent pour former des systèmes identitaires variés. L’univers est à la fois rigoureux et ludique, avec une palette chromatique équilibrée, et une mise en page structurée. Il incarne une marque ouverte, évolutive et collaborative. EVANESCENT : La volonté de capter les émotions. 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Enfin, pour incarner l’identité dans ses usages quotidiens, j’ai décliné la direction retenue à travers : un template de slides, structuré et adaptable pour des présentations internes ou commerciales, une série de modèles de posts pour les réseaux sociaux, pensés pour favoriser la cohérence visuelle sur plusieurs formats, ainsi qu’une carte de visite, sobre et engageante, comme point de contact physique avec la marque. 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- DÉCLINAISONS\nPour finir tous ces éléments ont été mis en situation via 3 propositions de \"hero section\" de site web, permettant au client de se projeter dans des usages concrets.\n\nEnfin, pour incarner l’identité dans ses usages quotidiens, j’ai décliné la direction retenue à travers :\n\nun template de slides, structuré et adaptable pour des présentations internes ou commerciales,\n\nune série de modèles de posts pour les réseaux sociaux, pensés pour favoriser la cohérence visuelle sur plusieurs formats,\n\nainsi qu’une carte de visite, sobre et engageante, comme point de contact physique avec la marque.\n\nChaque étape a été pensée comme un dialogue progressif entre stratégie, intuition créative et projection fonctionnelle, pour aboutir à une identité cohérente, sensible et porteuse de 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Enfin, pour incarner l’identité dans ses usages quotidiens, j’ai décliné la direction retenue à travers : un template de slides, structuré et adaptable pour des présentations internes ou commerciales, une série de modèles de posts pour les réseaux sociaux, pensés pour favoriser la cohérence visuelle sur plusieurs formats, ainsi qu’une carte de visite, sobre et engageante, comme point de contact physique avec la marque. 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Chacun portait un univers distinct : PROPULSE : L’envie d’insuffler du dynamisme. Ce moodboard traduit l’idée de mouvement et d’intensité. Il exprime une marque ambitieuse, qui pousse vers l’avant. L’univers est construit autour d’un contraste fort entre une couleur primaire sombre, presque nocturne, et une couleur d’accent vive qui surgit avec énergie. La composition graphique est tendue, rythmée, volontaire. C’est une direction qui évoque une marque audacieuse, engagée et motrice. TANGRAM : On assemble ensemble. Ici, l’attention est portée sur la co-construction, la modularité et l’intelligence collective. Inspiré par le tangram, ce moodboard utilise des formes simples, géométriques et combinables, qui s’assemblent pour former des systèmes identitaires variés. L’univers est à la fois rigoureux et ludique, avec une palette chromatique équilibrée, et une mise en page structurée. Il incarne une marque ouverte, évolutive et collaborative. EVANESCENT : La volonté de capter les émotions. Ce dernier axe explore un registre plus sensible et atmosphérique, en travaillant des matières visuelles plus impalpables : dégradés subtils, flous maîtrisés, superpositions légères. L’ambiance est douce, introspective, presque onirique. Il s’agit ici de créer un lien émotionnel fort, en faisant ressentir plutôt qu’en démontrant. 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Chacun portait un univers distinct : \n\nPROPULSE : L’envie d’insuffler du dynamisme. Ce moodboard traduit l’idée de mouvement et d’intensité. Il exprime une marque ambitieuse, qui pousse vers l’avant. L’univers est construit autour d’un contraste fort entre une couleur primaire sombre, presque nocturne, et une couleur d’accent vive qui surgit avec énergie. La composition graphique est tendue, rythmée, volontaire. C’est une direction qui évoque une marque audacieuse, engagée et motrice.\n\nTANGRAM : On assemble ensemble. Ici, l’attention est portée sur la co-construction, la modularité et l’intelligence collective. Inspiré par le tangram, ce moodboard utilise des formes simples, géométriques et combinables, qui s’assemblent pour former des systèmes identitaires variés. L’univers est à la fois rigoureux et ludique, avec une palette chromatique équilibrée, et une mise en page structurée. 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